Case Study

  • Client: Aber Falls (on behalf of Mojofuel)
  • Project: Sipping on Top of the World
  • Team: Peak Reach

Strategy

As a new brand in the gin market, Aber Falls needed to increase its awareness, but on a relatively small budget. The concept was to do something that would make Aber Falls stand out – be the first to distil gin on the top of Mount Snowdon. 

Production

We filmed Aber Falls make history by producing the first gin ever to be distilled at the top of Mount Snowdon. 

It was a gruelling ascent to the top, but the footage we captured documented the impressive feat from start to finish. Safe to say, a drink at the end was well-earned. 

Use

  • Nationals hits in The Times and Daily Star
  • Multiple broadcast hits across BBC Radio and Heart, as well as blanket trade and regional press coverage in the likes of The Daily Post and Wales Online. 
  • The campaign  helped open a dialogue with two national grocers about future listings.