ADAM Audio
SP5 Headphone Launch
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What was the aim?
An international headphone launch.
The aim of this headphone launch video was to showcase ADAM Audio’s first entry into a new audio market. The videos needed to attract interest visually, but also convey how many of the renowned ADAM sonic features had been put into the new offering.
How did we do it?
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Product studios and planes.
The aim of this headphone launch video was to showcase ADAM Audio’s first entry into a new audio market. The videos needed to attract interest visually, but also convey how many of the renowned ADAM sonic features had been put into the new offering.
We filmed a set of videos that spanned both web and social platforms. The short versions were used as pre-roll adverts on platforms such as YouTube, to get people to drive awareness for the product page. We also created longer-form videos to send to distributor’s websites and host on the main SP5 product page.
Production took place in a tabletop product studio, as well as ADAM Audio’s headquarters in Berlin and a recording studio in Manchester, United Kingdom.
Take a look at our results.
Major distribution acquisition.
We helped to secure the headphones in over 31 distributors, 513 pro dealerships and 14 home audio dealers.
The release then gained over 32 pieces of international press, making a lot of noise in the audio community for the new product.
Following our help launching the SP5 headphones, ADAM Audio now have a great foundation to continue content marketing for the headphones.
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