Bupa
Ignite Bites Series
What was the aim?
Keeping Bupa ahead of the crowd.
The Bupa Ignite Bites series is a set of videos that aims to educate and inform medical intermediaries.
With Bupa keeping their policies up-to-date with the latest healthcare trends, this video series plays an important role in passing along that knowledge to intermediaries.
This series provides value to the target audience, as well as making sure that the market is aware of Bupa’s latest work.
How did we do it?
Colour themes and motion graphics.
To kick off the Bupa Ignite Bites series we put together an initial motion graphic video to give intermediaries the lowdown on what the videos offer.
After that, for each video in the series itself we assemble a studio shoot, complete with big ‘Ignite’ letters, as well as Bupa’s brand colours acting as a backlight.
Take a look at our results.
A niche audience engaged.
The Bupa Ignite Bites series has been screened at healthcare conferences, as well as digitally distributed in email newsletters and intermediary groups. The videos have also been uploaded to a dedicated Ignite Bites microsite.
These videos have reached Bupa’s niche intermediary audience successfully, with both impressions and engagement being high.