Case Study

  • Client: CATS (Cancer Awareness in Teenagers and Young People Society)
  • Project: Symptom awareness - A series of adverts for raising awareness that young people aren't invincible to cancer, and to encourage them to check for symptoms. More information: http://www.thecatscampaign.org/
  • Team: Peak Reach

Strategy

We wanted to be completely different to your typical charity ad which focuses on the negative and are begging in nature. By making an attention-grabbing, tongue in cheek, upbeat ad and placing it on social media, we aimed to break through the noise in a place where young people spend most their time and spread the message on how to check for cancer symptoms.

Production

By shooting in a white cyc, we concentrated on the actors who are passionate about the cause and who are involved with CATS. Additionally we filmed and outputted in 4k for high-quality results and so stills could be pulled from the video.

Use

The videoes were optimised for use across social media channels, used on their website and stills have been taken for various marketing collateral (flyers, posters, headers, social media posts). The videos were also promoted at various universities throughout the UK. The videos performed 7 x better than their average previously, spreading the message.

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Company Number: 11856345
VAT Number: 300 0931 68