David Lloyd Clubs
Get Fit to Ski
Menu
What was the aim?
An Olympic team up.
David Lloyd Clubs teamed up with Snowsport England, Sportpursuit and Olympic shalom skier Dave Ryding for the ‘Get Fit to Ski’ series of videos.
The aim of these videos was cross-brand promotion through a series of informative and accessible fitness videos from Dave Ryding and David Lloyd.
How did we do it?
A multicam webseries.
Using a multicam setup, we filmed a series of fitness routines for a brief web series that people at home can follow.
The output from the shoot was a series of 16:9 fitness videos, as well as some shorter square videos for paid social media campaigns.
The latter was used to entice people into watched the longer videos and were made to be attention-grabbing.
Take a look at our results.
A national campaign
Working with Cow PR, our videos went out in a national campaign.
As well as getting additional sign ups and lots of engagement online, the video series also got featured across the press, including a spot in The Telegraph.
Let's chat!
“Peak Reach produced a high quality film for The Lowry, delivered to the brief and went above and beyond to ensure it was the best it could be. I was impressed by their collaborative and flexible working method, level of professionalism and clear lines of communication. I'd happily work with Peak Reach again.”
"Working with Peak Reach is always the option we like to take for new content.
Their focus on high quality work never disappoints and their professionalism means content is delivered within budget and by deadlines."
"I was very impressed by the high standard of work carried out by Peak Reach. The filming process was very well planned and efficient and they delivered a very high quality result."
"It was a pleasure working with Peak Reach, who took the time to understand our needs and brief to provide a fun-packed video aimed at children and their parents. We will work with Peak Reach in the future!"
"Peak Reach are a dream to work with; they are creative and extremely skilled in many departments of production. They ensured we stayed within budget while also fulfilling all our creative ideas to the fullest extent. Thank you for everything! You were all so amazing and we hope to work with you again.”
“It has been a pleasure working with Peak Reach on our recent project. They had an immense amount of energy on the day of the shoot and went above and beyond to capture additional shots that were not originally in the shot list. We are delighted with the finished products and will definitely be retaining Peak Reach's services for future projects. I would recommend working with Peak Reach ten times over. Thank you!”
