Case Study

  • Client: Oddity Road - Indie Band
  • Project: 'Why Am I Like This' Music Video
  • Team: Luke Thompson (Director) and Peak Reach

Strategy

The Director’s treatment was to show how everyone is different, yet goes through the same struggles of self-doubt. The style he wanted was clean and high key, creating a lighthearted mood for the music video.

Production

Peak Reach providing Director of Photography services. To light up to 16 people in the shot well, a 12 x 12 ultrabounce was hung over the talent with 2 x Arri M8s blasting into it to add to ambient light. 2 x M40s were then bounced off boards to light the back wall evenly and add more ambient, with then 3 point lighting set up with Aputure LEDs. A mixture of handheld and fixed tripod shots were used depending on pace of song.

Use

The video was posted across a variety of social media channels and used as promo for BBC Radio 1 shout outs.

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