University of Salford
BSc Architecture & MArch Architecture
What was the aim?
Generate awareness and sign-ups
Working with the University of Salford, we were tasked with populating the undergraduate and postgraduate Architecture landing page and then working across two student recruitment campaigns to increase student intake for the courses.
How did we do it?
Degree shows and work placements
As well as creating course finder videos for the main Architecture landing pages, we produced bespoke videos for Facebook and Instagram campaigns which provided authentic testimonials for the consideration stage of recruitment.
Throughout both paid social campaigns our videos and their narratives changed their focus and messaging to inform or assure prospective students about the course, depending on who we were targeting.
The videos for MArch Architecture followed the journey of Abby, as she progressed from showcasing her work at the Degree Show to working in-industry at Hodder + Partners, showing the full opportunities that students can gain through their education.
Take a look at our results.
Highest student intake in five years.
By the time our campaign with University of Salford was finished the Architecture courses had their highest uptake in five years.