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ONBOARDING
TESTING
PRODUCTION
DISTRIBUTION
RUNNING PAID SOCIAL ADS
We’ve now got your fully produced video assets, your winning copy and the perfect audiences for your business.
It’s time to start running your real paid social ads.
These adverts are the first time that the video assets we have made for you are put in front of the audiences that they have been tailor-made for.
We call this ‘cold traffic’ as it’s an audience that isn’t familiar with your brand, and focus on optimising for awareness and traffic.
RETARGETING
After your target audience experiences your adverts for the first time, we then retarget them.
This is when we look at who has already watched some of your video content or visited your page and essentially send them a sequence of follow up adverts as they have already expressed interest in what you have shown them.
We do this as the audience will already be ‘warm’ and more likely to take action.
LOOKALIKE AUDIENCES
Once we have built up a solid customer database, we can create ‘lookalike audiences’ who are also like to be interested in your business.
A lookalike audience is an audience that the social media platform constructs using the data it’s collected from the ads we have already run. Put simply, it takes the people we’ve found to be successful leads for you and finds more people like that.
The objective here is to expand and drive highly qualified traffic to your site, who will then also be picked up by the retargeting sequence.
NEXT STEPS
A successful paid social media campaign is always a good thing. The next steps from this point is to scale that success.
By increasing the ad spend, we work to grow to expand your campaigns success, reaching more people and converting your prospects and a larger scale.
We can also look to starting some new campaigns that can mimic the success of our work so far.
“Peak Reach produced a high quality film for The Lowry, delivered to the brief and went above and beyond to ensure it was the best it could be. I was impressed by their collaborative and flexible working method, level of professionalism and clear lines of communication. I'd happily work with Peak Reach again.”
"Working with Peak Reach is always the option we like to take for new content.
Their focus on high quality work never disappoints and their professionalism means content is delivered within budget and by deadlines. "
"I was very impressed by the high standard of work carried out by Peak Reach. The filming process was very well planned and efficient and they delivered a very high quality result."
"It was a pleasure working with Peak Reach, who took the time to understand our needs and brief to provide a fun-packed video aimed at children and their parents. We will work with Peak Reach in the future!"
"Peak Reach are a dream to work with; they are creative and extremely skilled in many departments of production. They ensured we stayed within budget while also fulfilling all our creative ideas to the fullest extent. Thank you for everything! You were all so amazing and we hope to work with you again.”
“It has been a pleasure working with Peak Reach on our recent project. They had an immense amount of energy on the day of the shoot and went above and beyond to capture additional shots that were not originally in the shot list. We are delighted with the finished products and will definitely be retaining Peak Reach's services for future projects. I would recommend working with Peak Reach ten times over. Thank you!”
