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ONBOARDING
TESTING
PRODUCTION
DISTRIBUTION
AUDIENCE TESTING
As we test different demographics we will begin to get a picture of which audiences are responding to your brand. This will help us zone in our efforts to know who we should target when embarking on our social campaign.
Although most businesses have an idea of who their customers are, audience testing gives a definitive indication of who is responding the most to your business and its products. This takes the guess work out of the equation and gives us specific target groups to market to.
We find your perfect audience by segmenting groups by their different professions, interests, ages and a myriad of other variables.
CREATIVE AND COPY TESTING
What kind of messaging resonates with your audiences? What kind of video content makes people take action?
We test out alternative copy and creative assets against each audience group to find out what actually works. This allows us to plan our future ad content around already proven themes.
RESULTS AND RECOMMENDATIONS
Once we’ve run our test ads it’s time to look at the results we have and use them to inform which videos and ads we make moving forwards. This stage is when we know what we need to ‘go live’ with our real campaigns.
“Peak Reach produced a high quality film for The Lowry, delivered to the brief and went above and beyond to ensure it was the best it could be. I was impressed by their collaborative and flexible working method, level of professionalism and clear lines of communication. I'd happily work with Peak Reach again.”
"Working with Peak Reach is always the option we like to take for new content.
Their focus on high quality work never disappoints and their professionalism means content is delivered within budget and by deadlines. "
"I was very impressed by the high standard of work carried out by Peak Reach. The filming process was very well planned and efficient and they delivered a very high quality result."
"It was a pleasure working with Peak Reach, who took the time to understand our needs and brief to provide a fun-packed video aimed at children and their parents. We will work with Peak Reach in the future!"
"Peak Reach are a dream to work with; they are creative and extremely skilled in many departments of production. They ensured we stayed within budget while also fulfilling all our creative ideas to the fullest extent. Thank you for everything! You were all so amazing and we hope to work with you again.”
“It has been a pleasure working with Peak Reach on our recent project. They had an immense amount of energy on the day of the shoot and went above and beyond to capture additional shots that were not originally in the shot list. We are delighted with the finished products and will definitely be retaining Peak Reach's services for future projects. I would recommend working with Peak Reach ten times over. Thank you!”
