As we test different demographics we will begin to get a picture of which audiences are responding to your brand. This will help us zone in our efforts to know who we should target when embarking on our social campaign.
Although most businesses have an idea of who their customers are, audience testing gives a definitive indication of who is responding the most to your business and its products. This takes the guess work out of the equation and gives us specific target groups to market to.
We find your perfect audience by segmenting groups by their different professions, interests, ages and a myriad of other variables.
What kind of messaging resonates with your audiences? What kind of video content makes people take action?
We test out alternative copy and creative assets against each audience group to find out what actually works. This allows us to plan our future ad content around already proven themes.
Once we’ve run our test ads it’s time to look at the results we have and use them to inform which videos and ads we make moving forwards. This stage is when we know what we need to ‘go live’ with our real campaigns.
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Download our free guide and learn our three-step approach to reaching more students.
We’ve included a practical framework, as well as a worksheet so you can implement what you read and get more student sign-ups as soon as possible.